Email marketing is a powerful direct marketing strategy that involves sending commercial message to a group of people or potential customers/clients using email. Email marketing is an inexpensive way of communicating profitable or fund raising messages to your audience. Over the years, Email marketing has emerged as the most effective digital marketing strategy for getting new clients or communicating with the existing customer base.
Organizations are using email marketing as one of the most potential marketing tool available for communicating with the people and as an economical mode and means to reach wide range of customers. As an online marketing tactic, email marketing is quite cheaper and faster than traditional mail through which advertisers can reach substantial numbers of email subscribers who had made a choice of receiving communications on subjects of interest to them. Companies are reaching to their targeted audience or customers by sending highly targeted content quickly, easily and at minimal cost.
Digital email marketing enables ecommerce businesses a higher response rate and higher average order value when compared with other modes of digital marketing services. Businesses get good return on investment through email marketing services. It is estimated that about 85% of business to business or B2B marketers are using email marketing as one of the important digital marketing services.
Avana solutions with its strong content marketing approach believes in the power of email marketing that helps businesses in getting nearer to their customers on more personal level. Our email marketing services provide businesses a sincere talk of communication with their customers both inbound and outbound. According to Direct Marketing Association, email marketing is cost effective when compared with other types of digital marketing services with a good Return on Investment of around 4,300%. Avana solutions email marketing services are more powerful than social media.